Archive for February, 2009

  • Franchise, while the economic downturn

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    Gbr:ekf.tuke.sk

    Gbr:ekf.tuke.sk

    While the economic downturn ripples through the US economy, numerous Franchisors are looking at the challenging business landscape and ramping up ad buys.

    Take Dunkin’ Donuts for example. They are launching a $100M ad campaign that represents an increase of more than 5% over 2008. I believe that what they are saying is that we are going to fight even harder to maintain and even increase market share.

    In so called “normal times” a 5% increase would also be considered normal. In these times of relative uncertainty, 5% sends a definite message. It speaks to a bullish position on the market and is exciting to see taking place. Remember that even though Dunkin’ Donuts has 5,769 U.S. stores that are relatively well positioned, they are right up there on the front line doing what they do best…bringing in consumers for coffee and donuts.

    The same levels of ad expenditures can be seen across the board in some areas and demonstrates that many Franchisors share the same thinking ie: Yes, it is going to be a challenging year but we are going to do our best to maintain and surpass past performance.

    I say that is what we need more of. A positive attitude, a smart business plan and perseverance can really reap big rewards even when the environment is less than optimal. Click

  • Top Valentine Ideas 2009

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    Gbr:dgreetings.com

    Gbr:dgreetings.com

    Yes, get opportunities with the Valentines franchise.

    The Valentines franchise operates as a full format chain of licensed buffet restaurants providing lunch and dinner options all through the week. The restaurant franchise offers exciting opportunities for those interested in joining its successful chain of restaurants. From its formation in 1993 the licensed buffet dining franchise has grown tremendously to become the market leader in the area of licensed buffet dining.

    Those becoming members of the Valentines franchise will gain the status of owner operators, thus being entirely responsible for making their business a success. All franchisees are required to maintain the reputation and brand name earned over the years, and strive for maintaining high customer satisfaction levels. Currently the Valentines franchise has opportunities in the areas of Manukau, Tauranga, and Napier in New Zealand.

    All members of the restaurant franchise will be entitled to get constant advisory services on aspects such as operational issues, financial aspects, and marketing. The Valentines franchise maintains a systematic procedure of collecting and releasing data pertaining to the operations of its restaurants. This helps the franchisees in measuring their performance effectively, and also helps them in optimising their performance levels.

    The Valentines franchise has a strong marketing mix, with some of the mediums used being national television, promotional activities through its website, local marketing initiatives, and extensive marketing programmes. These helps in targeting the right customer segment and act as a prime factor in creating high customer recall.

    More information click here