Gambar: statssheet.com

1. Finding Franchise Financing
All you have to do is go to the bank, right? Wrong. First you must explore all your financing options.

2. Franchise Funding Sources
Ideas for finding money to fund your franchise

3. The State of Minority Franchise Funding
One expert talks about where it’s been and where it’s going.

4. The Four Cs of Franchise Financing
Keep these in mind when seeking money for your franchise.

5. Franchising – Financial Strategies to Maximize Return on Investment

6. Franchise Opportunities – Many Franchisors Are Looking at 2009 With More Advertising

7. Opening a Franchise For Hamburgers Can Make You Rick Quickly

8. Turn $50 Thousand Dollars Into $1 Million by Investing in a Franchise

9. Opening a Franchise – Getting Into the Infamous Food Business

10. The Right Stuff About Buying a Franchise – Lesson 6 – Marketing Follies

Gbr:ekf.tuke.sk

While the economic downturn ripples through the US economy, numerous Franchisors are looking at the challenging business landscape and ramping up ad buys.

Take Dunkin’ Donuts for example. They are launching a $100M ad campaign that represents an increase of more than 5% over 2008. I believe that what they are saying is that we are going to fight even harder to maintain and even increase market share.

In so called “normal times” a 5% increase would also be considered normal. In these times of relative uncertainty, 5% sends a definite message. It speaks to a bullish position on the market and is exciting to see taking place. Remember that even though Dunkin’ Donuts has 5,769 U.S. stores that are relatively well positioned, they are right up there on the front line doing what they do best…bringing in consumers for coffee and donuts.

The same levels of ad expenditures can be seen across the board in some areas and demonstrates that many Franchisors share the same thinking ie: Yes, it is going to be a challenging year but we are going to do our best to maintain and surpass past performance.

I say that is what we need more of. A positive attitude, a smart business plan and perseverance can really reap big rewards even when the environment is less than optimal. Click